Barbers of the Lowcountry
Bluffton, SC. | Beaufort, SC. | Pooler, GA.
This vintage-vibe barber shop has a mission of bringing old style sentiment back to the modern day haircut.
SERVICES PROVIDED
Brand Identity
Art Direction
Videography & Photography
Social Media Design & Management
Package & Product Design
Marketing Strategy
Digital Marketing
Public Relations
The Challenge
The client came to us with a slew of challenges. Between their multiple locations, the essence of their brand was not just getting watered down but was also lacking the necessary attention on digital and social platforms. Additionally, they were seeking to craft a cohesive appearance that matched the vibe they aimed to exude.
The Solution
We redesigned the brand's visuals crafting an identity with deep, warm tones paired with professional photos of their interiors and haircuts. Consistency was key—everything from their Instagram posts to Facebook had the same polished typography, making them instantly recognizable. Their brand awareness skyrocketed, turning them into the go-to spot for gentlemen looking to elevate their grooming game.
The Results
Post-rebrand, the company witnessed a transformation with a cohesive brand identity leading to increased engagement across all touchpoints. This unity in branding resonated well with the audience, resulting in heightened customer interactions, improved brand loyalty, and a strengthened market position.