Branding is one of the most important aspects of any business, large or small, retail or B2B. Brand strategy is important because it positions you to know the needs, habits and desires of your target market. This way the promise that your brand makes to them is actually one that they appreciate and resonate with. Your target market should know exactly what your brand offers, what they can expect from it, and how your products or services differentiate you from that of your competitors.
A brand is more than a logo and colors. A company’s brand is the foundation of all marketing – it’s the personality, look, and voice of your company. For this reason, it is step one to marketing greatness. It takes thought, research, analysis and investigation to answer the 4 questions every brand must answer: Who are you? Who needs to know? How will they find you? Why should they care? Whether you are just starting out or it’s time for a face-lift, this is a vital exercise which lays the groundwork for the big deal to follow: the marketing strategy.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Our brand development strategy addresses these 5 vital business components for marketing and sales effectiveness:
The purpose of the brand discovery is to take a fair and honest look at the current brand perception through evaluation of what the company, employees, and competition are currently doing and saying.
The true power of a brand statement is that it gives you the strategy, messaging and content to guide your marketing efforts and social outreach. It can define what you offer, who you serve, and how you’re best at what you do. And, it can even tell you who to target it to and what tone it should be expressed in, unifying your messaging and your voice across markets and media.
Brand positioning is the process of positioning your brand in the mind of your customers. The idea is to identify and attempt to “own” a unique marketing niche for a brand, product, or service. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
The goal is to create a corporate logo that is simple, iconic, and meshes the characteristics of your company into a single mark. After all, your logo represents the personality, purpose, and style of your company, therefore, choosing a company to carry out your logo design is a very important decision.
This is where it all comes together. Equipped with a compelling final product, a clear identity, and a confident message, your brand will be positioned well for long-term success. We’re here to act as your branding partner as you continue to grow, providing guidance, wisdom, and creative support when and where you need it.
