Burnt Church Distillery
Bluffton, SC.
Based in Old Town Bluffton, we worked with the founder of Burnt Church Distillery from the start to create a brand that would craft authentic Lowcountry spirits and historically accurate stories to accompany each.
SERVICES PROVIDED
Messaging & Positioning
Brand Identity
Art Direction
Videography & Photography
Social Media Design & Management
Package & Product Design
Marketing Strategy
Digital Marketing
Web Design & Development
Editorial Design
Promotional & Merchandise Design
Public Relations
The Challenges
The biggest challenge we faced was to build an audience for something that didn't yet exist. While ground was being broken for it's grand 20,000 square-foot distillery, it was our job to begin building a social audience and garnering attention from a state and national level that would allow the distillery to be successful once it opened it's doors.
We had two full years to create anticipation, and patience, creating love for a brand that wasn't quite ready for the public.
The Solutions
Without a brick and mortar location or spirits to highlight yet, we chose to focus on the art of storytelling. By highlighting the history of Bluffton and how it intricately tied into the individual spirits, we were able to build excitement about the things to come.
The Results
Through an aggressive organic social campaign, Burnt Church Distillery had a following of more than 20K people before a drop of their whiskey was poured.
Today, with thirteen signature spirits (and counting) the beloved following of this distillery continues to grow through a thoughtful social media presence, as well as strategic digital marketing campaigns.