Offering a rotating selection of small-batch beers, fun events, and a vibrant community atmosphere for beer enthusiasts, lot 9 brewing co. is made right.
SERVICES PROVIDED Messaging & Positioning Brand Identity Art Direction Videography & Photography Social Media Design & Management Package & Product Design Marketing Strategy Digital Marketing Web Design & Development Editorial Design Promotional & Merchandise Design Public Relations
+11k
Monthly Site Visitors
+2.5m
Impressions
+137%
Search Traffic
The Challenge
Creating the brand for lot 9 brewing co. encountered many hurdles before the doors even opened, from having to pivot from the original brewery location on lot #9 to navigating the sudden impact of the Covid-19 pandemic. It definitely made it tricky to build a brand, boost awareness and grow a loyal following.
The Solution
To spark some serious buzz and gather a dedicated following for the upcoming brewery launch, we created The Lot 9 Underground, a series of invite-only exclusive tasting events where guests could bring along two pals, who then brought two more friends to the next private tasting. As soon as the brewery opened, their was a waiting list and a taproom filled with a crowd of loyal brand enthusiasts.
The Results
Our branding and marketing efforts at lot 9 brewing co. have proven to be incredibly successful, attracting a growing community of fans. With a focus on beer education and captivating storytelling, lot 9 has a loyal following of enthusiasts who are truly passionate about their craft and eagerly spread the word to others.
