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Bluffton, South Carolina


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FAQ

Shellring Ale Works

Port Royal, SC

Shellring Ale Works, a brewery in Port Royal, SC is all about blending the festive and communal vibes of Lowcountry shell rings with brewing beers that are bold and innovative.
SERVICES PROVIDED
Messaging & Positioning
Brand Identity
Art Direction
Videography & Photography
Package & Product Design
Web Design & Development
Editorial Design
+107%
Site Visitors
+340%
Clicks
15
Can Label Designs
Shellring logos
Shellring can mockup 4

The Challenge

With an exciting vision in mind, Shellring Ale Works turned to us for help in developing its new brand identity, positioning, online presence, and designing one-of-a-kind can labels for each of its beers before opening their doors.

Shellring website mockup

The Solution

Our solution involved thorough research on local shell rings—ancient Native American shell mounds found along coastal areas. We wove this rich history into the brewery's identity and messaging, crafting a unique and compelling brand story that resonated with the local community and beer enthusiasts alike.

The brand mark’s inspiration came from the aerial view of an ancient shell ring archaeological site. This site has withstood centuries of storms, providing a bold identity for a beer brand aiming to make its mark in the industry. The topographical lines are a key feature across the brand, highlighting the importance of the land and waterways to the brand's values.

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The Results

Following the brand's launch, the brewery opened with a compelling brand positioning that brought to life the ancient lore of Lowcountry shell rings, dating back 3,000 to 5,000 years. This strategic storytelling not only elevated brand awareness but also deepened customer appreciation for the brewery's rich, heritage-inspired narrative. The result? A strengthened bond with the local community, driving engagement and loyalty towards Shellring Ale Works.

The brewery quickly evolved into a buzzing hub for beer lovers and a vibrant community hotspot. Shellring Ale Works' beers, widely distributed across South Carolina, stand out in the crowded market, backed by a powerful story and visual identity that perfectly encapsulate the brand name.

Shellring brand guidelines mockup
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