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title: The Bank
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## The Bank

Hilton Head Island, SC.

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#### Based on Hilton Head Island, we developed a new brand for this revitalization project - turning an old bank into a one-of-a-kind entertainment hotspot.

##### SERVICES PROVIDED Brand Identity Brand Guidelines Art Direction Videography & Photography Web Design & Development

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+75%

Online Orders

+250%

Bottle Sales

+500%

ROAS

![The Bank logos](https://triadbrandmarketing.com/hubfs/The%20Bank%20logos.png)

![](https://triadbrandmarketing.com/hubfs/the%20bank%20brand%20guidelines%20mockup.jpg)

## The Challenge

Our challenge in branding The Bank was to show that this venue serves up beer, bites, and bar vibes—all in a 72,000 square foot repurposed bank building and beer garden. We needed a logo that's simple, memorable, and screams, "This place is where you want to be!"

![Shoreline-The-Bank-1-2-scaled-1](https://triadbrandmarketing.com/hubfs/Shoreline-The-Bank-1-2-scaled-1.jpg)

## The Solution

At first glance, the brand mark we designed showcases a classic bank facade, but look closer and you'll see a clever twist: the colonnade is comprised of pint glasses, with the negative spaces forming the silhouettes of liquor bottles. We chose a heavy slab-serif font to give the brand a rock-solid foundation. This place isn't just bold—it's fun, unique, and unforgettable.

This isn’t just a logo; it’s storytelling at heart. It says, “fun is the currency here, and you’re going to find surprises at every corner with every visit.” It’s about blending tradition with a modern, twist and creating an experience that’s unforgettable.

![](https://triadbrandmarketing.com/hubfs/The%20Bank%20website%20mockup%201.jpg)

## The Results

We created a cohesive primary brand that communicated it's offerings to locals as well as Hilton Head visitors. We continued the banking theme with the design of the sub-brands, offerings, and even the food trucks parked under its roof. This strategic positioning boosted brand recognition, crafted a unified identity that clicked with diverse crowds, and was wuickly understood in the marketplace. Now, this collective of brands thrives like a well-oiled machine in a competitive location, all while showcasing their unique personalities.

![](https://triadbrandmarketing.com/hubfs/Shoreline-The-Bank--scaled.jpg)

![](https://triadbrandmarketing.com/hubfs/rendering.jpg)

## Ready to Grow Your Brand?

Drop us a message and let's get started today!

[![Let's Get Started](https://no-cache.hubspot.com/cta/default/1663697/fec62c9e-f59b-446f-8dc4-0bf25b040425.png)](https://cta-redirect.hubspot.com/cta/redirect/1663697/fec62c9e-f59b-446f-8dc4-0bf25b040425)