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fanmail@triaddesign.com
Bluffton, South Carolina


The success of our agency is 100% dependent on the success of our clients.

  Brand Plan

Starting from zero or been in the game for years, our Brand Plan is the game changing strategy you need.

  Brand Build

We're talking about crafting a legacy that grabs people, not just by the brain, but by the heart.

  Brand Grow

Elevate your brand's visibility by connecting deeply with consumers and igniting your presence.

FAQ

The Bank

Hilton Head Island, SC.

Based on Hilton Head Island, we developed a new brand for this revitalization project - turning an old bank into a one-of-a-kind entertainment hotspot.

SERVICES PROVIDED
Brand Identity
Brand Guidelines
Art Direction
Videography & Photography
Web Design & Development
+75%
Online Orders
+250%
Bottle Sales
+500%
ROAS
The Bank logos

The Challenge

Our challenge in branding The Bank was to show that this venue serves up beer, bites, and bar vibes—all in a 72,000 square foot repurposed bank building and beer garden. We needed a logo that's simple, memorable, and screams, "This place is where you want to be!"

Shoreline-The-Bank-1-2-scaled-1

The Solution

At first glance, the brand mark we designed showcases a classic bank facade, but look closer and you'll see a clever twist: the colonnade is comprised of pint glasses, with the negative spaces forming the silhouettes of liquor bottles. We chose a heavy slab-serif font to give the brand a rock-solid foundation. This place isn't just bold—it's fun, unique, and unforgettable.

This isn’t just a logo; it’s storytelling at heart. It says, “fun is the currency here, and you’re going to find surprises at every corner with every visit.” It’s about blending tradition with a modern, twist and creating an experience that’s unforgettable.

The Results

We created a cohesive primary brand that communicated it's offerings to locals as well as Hilton Head visitors. We continued the banking theme with the design of the sub-brands, offerings, and even the food trucks parked under its roof. This strategic positioning boosted brand recognition, crafted a unified identity that clicked with diverse crowds, and was wuickly understood in the marketplace. Now, this collective of brands thrives like a well-oiled machine in a competitive location, all while showcasing their unique personalities.

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